Mission:
Through our continuing innovation, knowledge accumulation and work flow optimization, the company will develop advanced and reliable application software products which will create values for our customers and help them achieve success; thus becoming a respectable and trustworthy company.

Vision:
By 2010, our company will become the leader of the Small-and-Medium Enterprise (SME) ERP market in Asian-Pacific region
Long-term objective:  one of the Top 10 enterprise application software companies in the world

Commercial Philosophy: Enable Your Success
Core Values: Love, Integrity, Innovation
Company Image: Speediness, International, and Innovation

Management Mode: Passionate Management + Digitalized Management

Passionate management: By establishing a management mode which features to inspire the potential of our knowledge workers, The company infuses the knowledge workers with passion and enables them more innovative , and provides them with sufficient platforms for their capacity. Thus achieving enterprise benefit .maximization   
Knowledge capital = passion ×ability.

Digitalized management: By applying digitalized and informatized means, we have established the Enterprise’s Forecasting and Modification System to enable the companies to adjust all of their operations in time and meanwhile the work-flows will drive their operation process according to market demands.
The modern management system initiated by Kingdee consists of technical measures of digitalized management and cultural elements of passionate management; all levels of the staff are granted sufficient authorities, and flat and network management is achieved in the enterprise’s organization.  Service and sharing are advocated, modern management measures are fully utilized, etc.